Now here's the way to spread the word about your new movie. Don't crack down on fansites: arm them!

The official movie site for Superman Returns! is making it easy to get the word out; they've got a webmaster program that allows you to put just about everything off their site on your own. They provide the code and the updates, you just include a link back to them. Expect to see more of this, and a good thing, I'm thinking.