http://bashinginminds.com/2009/03/10/e-book-week-reviews-the-kindle/ Geekstuff, for the discriminating geek Fri, 11 May 2012 17:25:42 +0000 hourly 1 http://wordpress.org/?v=175 http://bashinginminds.com/2009/03/10/e-book-week-reviews-the-kindle/comment-page-1/#comment-376 sloane Wed, 11 Mar 2009 03:14:22 +0000 http://bashinginminds.com/?p=686#comment-376 I look at a computer screen most of the day, so for me, I still like the 'break' of actually holding something at turning the places. But since I travel a lot, move a lot, and tend to live in small spaces--my life would definitely be made easier in a lot of ways if I could let go of my library, or at least stop adding to it, and go digital. For now, I'll hold out for a time when the price has dropped and the device is smaller. Dr. Tantillo, a branding expert, has a <a href="http://blog.marketingdoctor.tv" rel="nofollow"> marketing and branding blog</a> on which he does a weekly brand winner/brand loser post. The week before last, he named The Rocky Mountain News (and the newspaper industry) the loser and the Kindle (and Amazon) the brand winner. He also pointed out that, since the Kindle supports newspaper subscriptions, ironically, it may help save the newspaper industry... Most of his blog posts come back to the importance of focusing on your Target Market, and how good marketing should be communication with your Target Market (not smoke and mirrors). "Real marketers must always assume that a better job of serving their customers’ needs is possible —and be actively figuring out how to do so, before a competitor steps in to fill unmet demands." Here's a <a href="http://blog.marketingdoctor.tv/2009/03/01/brand-winners-and-losers-kindle-and-the-rocky-mountain-news.aspx" rel="nofollow">link to his full post.</a> This is exactly what Bezos has said, and I think it has been key to Amazon's success (in general and with the Kindle). I look at a computer screen most of the day, so for me, I still like the 'break' of actually holding something at turning the places. But since I travel a lot, move a lot, and tend to live in small spaces–my life would definitely be made easier in a lot of ways if I could let go of my library, or at least stop adding to it, and go digital. For now, I'll hold out for a time when the price has dropped and the device is smaller.
Dr. Tantillo, a branding expert, has a marketing and branding blog on which he does a weekly brand winner/brand loser post. The week before last, he named The Rocky Mountain News (and the newspaper industry) the loser and the Kindle (and Amazon) the brand winner. He also pointed out that, since the Kindle supports newspaper subscriptions, ironically, it may help save the newspaper industry… Most of his blog posts come back to the importance of focusing on your Target Market, and how good marketing should be communication with your Target Market (not smoke and mirrors). "Real marketers must always assume that a better job of serving their customers’ needs is possible —and be actively figuring out how to do so, before a competitor steps in to fill unmet demands." Here's a link to his full post.
This is exactly what Bezos has said, and I think it has been key to Amazon's success (in general and with the Kindle).

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